Get more sales with positioning your audience can't ignore

Get more sales with positioning your audience can't ignore

Get more sales with positioning your audience can't ignore

Actionable video course to improve your marketing.
Learn how to win customers’ hearts with the right product positioning.

Actionable video course to improve your marketing. Learn how to win customers’ hearts with the right product positioning.

Actionable video course to improve your marketing. Learn how to win customers’ hearts with the right product positioning.

Get the course

Get the course

Get the course

Get the course

Doing marketing feels like sailing against the wind?

It shouldn’t. There is another way.

Most common marketing mistakes
Most common marketing mistakes

And it’s only one change away

Video course that doesn’t put you to sleep

Video course that doesn’t put you to sleep

Created for busy Solopreneurs who have a business to run

01

Learn the essential theory in the

structured and bite-sized format

02

Watch how I apply a new theory

to an imaginary To-Do App

03

Check the best content about this

topic that I personally love

04

Get a step-by-step guide on implementing theory on your product

01

01

Learn the essential theory in the

structured and bite-sized format

Learn the essential theory in the

structured and bite-sized format

Learn the essential theory in the

structured and bite-sized format

Preview of course positioning that sells
Preview of course positioning that sells
Preview of course positioning that sells

02

02

Watch how I apply a new theory

to an imaginary To-Do App

Watch how I apply a new theory

to an imaginary To-Do App

Watch how I apply a new theory

to an imaginary To-Do App

Preview of course positioning that sells
Preview of course positioning that sells
Preview of course positioning that sells

03

Check the best content about this

topic that I personally love

Check the best content about this

topic that I personally love

Check the best content about this topic that I personally love

Preview of course positioning that sells
Preview of course positioning that sells
Preview of course positioning that sells

04

Get a step-by-step guide on implementing theory on your product

Get a step-by-step guide on implementing theory on your product

Get a step-by-step guide on implementing theory on your product

Preview of course positioning that sells
Preview of course positioning that sells
Preview of course positioning that sells

Get the course

Get the course

Get the course

Get the course

Know exactly how to improve your marketing

Know exactly how to improve your marketing

Never second-guess your positioning again

Preview of course positioning that sells

Made for Solopreneurs

Made for Solopreneurs

Made for Solopreneurs

Forget about FMCG and Apple examples. Learn tactics that work for Bootstrapped Founders.

Preview of course positioning that sells

Built to be actionable

Built to be actionable

Built to be actionable

Each tactic has multiple examples and actionable next steps. Abstract theory is not our way.

Preview of course positioning that sells
Preview of course positioning that sells
Preview of course positioning that sells
Preview of course positioning that sells

Designed to be finished

Designed to be finished

Designed to be finished

Complete 1 lesson per day & finish the whole course in a week. Start growing your revenue right away.

Why listen to me?

Dan Kulkov
Dan Kulkov
Dan Kulkov
Dan Kulkov

Because we used this framework to grow MakerBox from 0 to $100 000 in 16 months. But it wasn’t always like this.

In my first startup, I knew nothing about positioning. I believed our product was the best, and it will sell itself. I thought having more features would grow our sales.

I was wrong. We didn’t grow fast enough and lost to competitors. But I learned an important lesson — people are not buying my product; they are buying their transformation.

This insight changed the way I market products. And the results were astonishing. The first MakerBox products got tons of customers even though our Twitter following was tiny. I just changed the way I position my products.

6 launches after, I polished my positioning framework. And now I want to share it with Solopreneurs like you. Because we all deserve a positioning that sells.

Hear what Solopreneurs are saying

Don't mind me blushing

The 6-step system to get more sales. Hustle-free

The 6-step system to get more sales. Hustle-free

Your dream positioning is closer than you think

Research

Lesson 1. Target Audience (24 min.) → Pick the best Persona to target

Lesson 2. Market (31 min.) → Understand how to win your Nemesis

Decide

Lesson 3. Transformation (28 min.) → Define your value proposition

Apply

Lesson 4. Product (23 min.) → Align your product and marketing

Lesson 5. Sales (23 min.) → Make your offer irresistible

Execute

Lesson 6. Marketing (34 min.) → Get more paying customers

Bonus Material

5 Ways to Analyze Your Audience Without Doing Interviews (10 mins)

Ultimate Checklist to Spy on Your Competitors (8 mins)

Critical Mistakes in Selling Transformation (10 mins)

7 Ways to Your Content Product Look More Impressive (6 mins)

30 Landing Pages That Sell Insanely Good

Step-by-step MakerBox Positioning Reveal (35 mins)

Research

Research

Lesson 1. Target Audience (24 min.) → Pick the best Persona to target

Lesson 1. Target Audience (24 min.) → Pick the best Persona to target

Lesson 2. Market (31 min.) → Understand how to win your Nemesis

Lesson 2. Market (31 min.) → Understand how to win your Nemesis

Decide

Lesson 3. Transformation (28 min.) → Define your value proposition

Lesson 3. Transformation (28 min.) → Define your value proposition

Apply

Lesson 4. Product (23 min.) → Align your product and marketing

Lesson 4. Product (23 min.) → Align your product and marketing

Lesson 5. Sales (23 min.) → Make your offer irresistible

Lesson 5. Sales (23 min.) → Make your offer irresistible

Execute

Lesson 6. Marketing (34 min.) → Get more paying customers

Lesson 6. Marketing (34 min.) → Get more paying customers

Bonus Material

5 Ways to Analyze Your Audience Without Doing Interviews (10 mins)

5 Ways to Analyze Your Audience Without Doing Interviews (10 mins)

5 Ways to Analyze Your Audience Without Doing Interviews (10 mins)

Ultimate Checklist to Spy on Your Competitors (8 mins)

Ultimate Checklist to Spy on Your Competitors (8 mins)

Critical Mistakes in Selling Transformation (10 mins)

Critical Mistakes in Selling Transformation (10 mins)

7 Ways to Your Content Product Look More Impressive (6 mins)

7 Ways to Your Content Product Look More Impressive (6 mins)

7 Ways to Your Content Product Look More Impressive (6 mins)

30 Landing Pages That Sell Insanely Good

30 Landing Pages That Sell Insanely Good

Step-by-step MakerBox Positioning Reveal (35 mins)

Step-by-step MakerBox Positioning Reveal (35 mins)

Pricing

Pay once, use forever

Video course

Video course

Video course

$49

$49

$49

$49

$24

$24

$24

$24

One-time payment

Get Instant Access

use promo code DECEMBER50 on the checkout (50% off)

use DECEMBER50 on the checkout (50% off)

use DECEMBER50 on the checkout (50% off)

3h. video course to make your product unignorable

Adapted for Solopreneurs in 2025

Structured theory and step-by-step instructions

70 mins. of bonus material

Lifetime access & quarter updates

Marketing Bundle

$99

$99

$99

$99

$49

$49

$49

$49

One-time payment

Get Instant Access

use promo code DECEMBER50 on the checkout (50% off)

use DECEMBER50 on the checkout (50% off)

use DECEMBER50 on the checkout (50% off)

Video course to upgrade your positioning

50 marketing frameworks to bring clarity

100 marketing ideas to grow faster

70 Marketing Mega-Prompts for ChatGPT

Video course to build AI Wrapper in 5 days

FAQ

Bring it on

What is positioning anyway?

What is positioning anyway?

What is positioning anyway?

What is positioning anyway?

Isn’t positioning only for big companies?

Isn’t positioning only for big companies?

Isn’t positioning only for big companies?

Isn’t positioning only for big companies?

How positioning will help me get more sales?

How positioning will help me get more sales?

How positioning will help me get more sales?

How positioning will help me get more sales?

Why can’t I read free articles about positioning?

Why can’t I read free articles about positioning?

Why can’t I read free articles about positioning?

Why can’t I read free articles about positioning?

How is it different from the Positioning in Marketing Frameworks and Workbook?

How is it different from the Positioning in Marketing Frameworks and Workbook?

How is it different from the Positioning in Marketing Frameworks and Workbook?

How is it different from the Positioning in Marketing Frameworks and Workbook?

How much time do I need to put in this course?

How much time do I need to put in this course?

How much time do I need to put in this course?

How much time do I need to put in this course?

What is “Quarter updates with new content”?

What is “Quarter updates with new content”?

What is “Quarter updates with new content”?

What is “Quarter updates with new content”?

Let your positioning do the hard work

Get instant access to the course. Start whenever you are ready.

Get instant access to the course.
Start whenever you are ready

Get instant access to the course.
Start whenever you are ready

Get the course

Get the course

Get the course

Get the course