Get more sales with the positioning your audience can’t ignore

Actionable video course to improve your marketing. Learn how to win customers’ hearts with the right product positioning.

Doing marketing feels like sailing against the wind?

It shouldn’t. There is another way.

With & without positioning

And it’s only one change away

Doing marketing feels like sailing against the wind?

It shouldn’t. There is another way.

With & without positioning

And it’s only one change away

Video course that doesn’t put you to sleep

Created for busy Solopreneurs who have a business to run

01


Learn the essential theory in the structured and bite-sized format

bite-sized format

02


Watch how I apply a new theory to an imaginary To-Do App

apply new theory

03


Check the best content about this topic that I personally love

the best content

04


Get a step-by-step guide on implementing theory on your product

guide on implementing theory

Video course that doesn’t put you to sleep

Created for busy Solopreneurs who have a business to run

01


Learn the essential theory in the structured and bite-sized format

bite-sized format

02


Watch how I apply a new theory to an imaginary To-Do App

apply new theory

03


Check the best content about this topic that I personally love

the best content

04


Get a step-by-step guide on implementing theory on your product

guide on implementing theory

Know exactly how to improve your marketing

Never second-guess your positioning again

Bootstrapped Founders examples

Made for Solopreneurs

Forget about FMCG and Apple examples. Learn tactics that work for Bootstrapped Founders.

examples and actionable next steps

Built to be actionable

Each tactic has multiple examples and actionable next steps. Abstract theory is not our way.

Course length

Designed to be finished

Complete one lesson per day and finish the whole course in one week. Start growing your revenue right away.

Dan Kulkov

Why listen to me?

Because I used this framework to go from 0 to $40 000 in 8 months. But it wasn’t always like this.

In my first startup, I knew nothing about positioning. I believed our product was the best, and it will sell itself. I thought having more features would grow our sales.

I was wrong. We didn’t grow fast enough and lost to competitors. But I learned an important lesson — people are not buying my product; they are buying their transformation.

This insight changed the way I market products. And the results were astonishing. The first MakerBox products got tons of customers even though our Twitter following was tiny. I just changed the way I position my products.

6 launches after, I polished my positioning framework. And now I want to share it with Solopreneurs like you. Because we all deserve a positioning that sells.

Hear what Solopreneurs are saying

Don’t mind me blushing

The 6-step system to get more sales. Hustle-free

Your dream positioning is closer than you think

Research

Lesson 1. Target Audience (24 min.) → Pick the best Persona to target

Lesson 2. Market (31 min.) → Understand how to win your Nemesis

Decide

Lesson 3. Transformation (28 min.) → Define your value proposition

Apply

Lesson 4. Product (23 min.) → Align your product and marketing

Lesson 5. Sales (23 min.) → Make your offer irresistible

Execute

Lesson 6. Marketing (34 min.) -> Get more paying customers

The 6-step system to get more sales. Hustle-free

Your dream positioning is closer than you think

Research

Lesson 1. Target Audience (24 min.) Pick the best Persona to target

Lesson 2. Market (31 min.) Understand how to win your Nemesis

Decide

Lesson 3. Transformation (28 min.) Define your value proposition

Apply

Lesson 4. Product (23 min.) Align your product and marketing

Lesson 5. Sales (23 min.) Make your offer irresistible

Execute

Lesson 6. Marketing (34 min.) Get more paying customers

Pricing

30-Day money-back guarantee on all plans

Pricing - Video Course

Video Course

  • Lifetime access to the course
  • 43 videos, 3 hours of content
  • Quarter updates with new content

One-time payment 30-Day money-back guarantee

Pricing - Video Course + Bonus

Video Course

  • Lifetime access to the course
  • 43 videos, 3 hours of content
  • Quarter updates with new content

Access to All Bonus Material (70 mins)

  • 5 Ways to Analyze Your Audience Without Doing Interviews (10 mins)
  • Ultimate Checklist to Spy on Your Competitors (8 mins)
  • 5 Critical Mistakes in Selling Transformation (10 mins)
  • 7 Ways to Make Features of Your Content Product More Impressive (6 mins)
  • 30 Landing Pages That Sell Insanely Good
  • Step-by-step MakerBox Positioning Reveal (35 mins)

One-time payment 30-Day money-back guarantee

Pricing - Video Course + Bonus + Feedback

Video Course

  • Lifetime access to the course
  • 43 videos, 3 hours of content
  • Quarter updates with new content

Access to All Bonus Material (70 mins)

  • 5 Ways to Analyze Your Audience Without Doing Interviews (10 mins)
  • Ultimate Checklist to Spy on Your Competitors (8 mins)
  • 5 Critical Mistakes in Selling Transformation (10 mins)
  • 7 Ways to Make Features of Your Content Product More Impressive (6 mins)
  • 30 Landing Pages That Sell Insanely Good
  • Step-by-step MakerBox Positioning Reveal (35 mins)

30-minute Asynchronous Video Review Of Your Positioning From Dan

  • Send your positioning framework when you are ready
  • Get honest feedback on how to improve it in 24 hours

One-time payment 30-Day money-back guarantee

Special Offer
Special Offer

FAQ

Bring it on

FAQ

Bring it on

Let your positioning do the hard work

Get instant access to the course. Start whenever you are ready.

Let your positioning do the hard work

Get instant access to the course. Start whenever you are ready.